Subaru Dark Sky

A star-filled sky is one of nature’s most beautiful sights. But because of urban light pollution, an estimated 85% of Canadians can’t see more than a few of the brightest stars. Using the Subaru Outback – a vehicle known for its adventurous nature – to encourage people to drive out to see a beautiful star-filled sky seemed like the perfect fit.

fig 1. A dreamy :60 TV spot made us all want to experience the wonder of the stars.

fig 2. Simple TV billboard surrounded the Outback with the beautiful night sky.

fig 3. An “upside down” print campaign enabled readers to see another angle.

fig 4. For Toronto’s Nuit Blanche, we created a sponsored pop-up planetarium that showed city dwellers what the night sky would have looked like without urban lights.