A star-filled sky is one of nature’s most beautiful sights. But because of urban light pollution, an estimated 85% of Canadians can’t see more than a few of the brightest stars. Using the Subaru Outback – a vehicle known for its adventurous nature – to encourage people to drive out to see a beautiful star-filled sky seemed like the perfect fit.
fig 1. A dreamy :60 TV spot made us all want to experience the wonder of the stars.
fig 2. Simple TV billboard surrounded the Outback with the beautiful night sky.